About 1WL Agency
At 1WL, you’re not passed around a faceless team.
You’ll deal directly with the people doing the work – senior-level experts with over 40 years of combined experience in WordPress, strategy and digital development.
Between them, Andy and Tim have delivered projects for global brands, airports and international distributors – and today they bring that depth of expertise to ambitious businesses of every size.
Technical when it counts, dependable when it matters, and always easy to get hold of when you need them.
Meet the Founders
Andy Swindell
Director & Strategy Lead
Andy has been in the web industry since 2003, working on digital projects for household names including Weetabix, Fujitsu, Toshiba and Intel.
He has led multinational, multilingual website projects for airports such as Cardiff, Belfast International and London Luton, as well as overseeing ERP integrations with systems like Microsoft Dynamics and SAP.
That background, combined with his earlier career in sales and client services, means Andy approaches every project with both technical understanding and a business leader’s perspective.
Clients rely on him to cut through the noise, understand problems from their side of the table, and propose solutions that balance usability, ROI and long-term sustainability.
At 1WL, Andy leads client services, project planning and strategy.
He’s known for his straight-talking approach, his eye for detail, and his old-school values: do what you say, when you say it.
Tim Steele
Director & Technical Lead
Tim has more than 18 years of development experience, including a role as Head of Development at a leading agency before co-founding 1WL.
His work has included full front and back-end builds for four international airports, complex multilingual websites with e-commerce and ERP integrations, and innovative projects such as virtual product demonstration systems and touchscreen software for HMS Belfast museum.
Having built bespoke content management systems before WordPress became dominant, Tim brings a depth of coding knowledge that most agencies can’t match.
Today, he oversees 1WL’s hosting platform, WordPress builds, plugin development and AI-driven integrations.
Tim’s philosophy is simple: never take the easy route if it compromises quality.
Clients know him as the dependable problem-solver who thrives on tackling complex technical challenges – with solutions built to be fast, secure and future-ready.
Why We Started 1WL
Back in 2011, Andy and Tim had grown frustrated with the smoke and mirrors that dominated web design and SEO.
Agencies were selling promises they couldn’t keep, and businesses were left confused or misled.
They set up One Wavelength Ltd – named for their ethos of clear communication and shared understanding – to do things differently: clarity at all costs, honest advice, and reliable delivery.
Over a decade later, 1WL has evolved into a trusted partner for businesses who value support, expertise and clear, practical help.
"Andy and Tim are always quick to respond, easy to talk to, and genuinely helpful. No problem is ever too small or too complex - they always find a solution with a positive, can-do attitude.
It genuinely feels like they’re part of our team, not just an external agency.”