Strictly Beds & Bunks – Hosting Migration, Technical Support & Development

Client Overview

Strictly Beds & Bunks are one of the UK's largest manufacturers of solid pine bunk beds and bed frames, designing and producing their entire range in Bedfordshire. Founded in the early 2000s and trading directly to consumers online, the business has grown to complete tens of thousands of deliveries each year, attracting thousands of website visitors daily and competing at the top of a highly competitive UK market. Their product range spans bunk beds for children and adults, bed frames, storage beds, and mattresses — all manufactured in the UK to British safety standards, without cheap imports or MDF construction. As a primarily online business, their website is not a marketing supplement — it is the business.

The Challenge

Strictly Beds & Bunks were experiencing problems with their existing hosting provider. For an e-commerce business operating at this scale — with thousands of visitors arriving daily to browse and purchase — hosting performance and reliability are not peripheral concerns. Slow load times reduce conversion rates. Unplanned downtime stops the business entirely. The team needed a hosting partner who would take full ownership of the environment and treat the site's stability as a genuine priority, not a reactive afterthought.

Taking over technical responsibility for an established e-commerce site requires a thorough understanding of how it has been built and how it currently operates before any changes are made. A site processing this volume of orders has complexity — product catalogue management, payment processing, order communications, logistics integrations — and changes made without that understanding carry real risk. A structured audit and onboarding process was the essential first step.

Our Approach

We began by taking a complete site backup and establishing a development environment that mirrored the live site exactly. This gave us a controlled space in which to conduct a thorough technical audit — assessing the WordPress and WooCommerce installation, the plugin stack, the theme, any custom development, and the overall state of the codebase — without any risk to the live store or its order processing.

The audit findings were documented in full and presented to the Strictly Beds & Bunks team with a clear, prioritised plan of action. Once agreed, remediation work was carried out in stages, tested thoroughly in the development environment before any changes were applied to the live site.

With the site stabilised and fully understood, we completed the migration to 1WL's managed hosting infrastructure. The migration was planned carefully around the business's trading patterns to minimise any risk of disruption, with DNS changes managed precisely and the site verified fully operational on the new platform before the transition was completed.

Given the scale and maturity of the business, a quarterly maintenance and update cadence was agreed as the right model for ongoing support — ensuring all WordPress and WooCommerce systems are kept current and secure on a regular schedule, with ad hoc development available as requirements arise throughout the year.

What We Delivered

• A full technical audit of the inherited WordPress and WooCommerce codebase, documenting all issues and agreeing a structured remediation plan
• Staged remediation of identified issues across core WordPress, WooCommerce, plugins, and theme components
• A carefully managed migration to 1WL's dedicated managed hosting infrastructure, completed without disruption to the live store
• Significant improvements in site speed and reliability on the new hosting environment
• A quarterly WordPress and WooCommerce maintenance programme covering all core, plugin, and theme updates
• Ad hoc development support for feature changes and ongoing site improvements as required

The Outcome

Strictly Beds & Bunks now operate on a hosting platform that reflects the scale and commercial importance of their business. The reliability and performance issues that characterised their previous hosting arrangement have been resolved, and the site performs consistently for the thousands of visitors it receives each day.

The structured quarterly maintenance model keeps all systems current and secure without the overhead of monthly interventions, and the ad hoc development arrangement gives the business a trusted technical partner to call on as requirements evolve. For a business where the website is the primary channel for every sale, that reliability is not a convenience — it is a commercial necessity.

Project Summary

Client	Strictly Beds & Bunks
Sector	E-Commerce / Furniture Manufacturing
Platform	WordPress / WooCommerce
Key Services	Hosting Migration, Technical Audit, WordPress & WooCommerce Support, Ad Hoc Development