Grandir UK – Enterprise WordPress Development for a National Childcare Provider

Client Overview

Grandir UK is a leading provider of early years education, delivering high-quality childcare through a growing network of nurseries across the country. Its family of established brands, including Kiddi Caru and Dicky Birds, offers a trusted, nurturing environment for children from birth to five years. With national reach and a strong reputation in the childcare sector, Grandir needed a digital platform capable of supporting its brand, simplifying parent access, and scaling with its continued growth.

The Challenge

Grandir UK approached us with the goal of consolidating multiple nursery brands under a single, cohesive digital platform. The existing web presence had grown organically and could no longer support the scale or structure the business required.

The new website needed to serve a wide range of users — from parents searching for nursery places to candidates exploring early years careers — all while meeting high standards for accessibility, performance, and search engine visibility.

Key requirements included:

• Fully managed hosting and ongoing technical support
• A clear, scalable structure that could grow with new nursery locations and brand content
• Local SEO optimisation across hundreds of individual nursery pages
• Seamless recruitment functionality for job seekers
• A content management system flexible enough for internal teams to manage independently
• Fully managed hosting and ongoing technical support

Our Approach

Discovery & Strategy

We worked closely with Grandir's internal team and their design partner to align on core objectives and establish a project structure built for long-term flexibility. From content modelling to URL hierarchy, every decision was made with both users and search engines in mind.

Design & User Experience

The user experience was structured around clarity, ease of navigation, and localisation. We implemented a brand-consistent design system that could adapt across different nursery brands while preserving a unified feel. Every user pathway — from finding a local nursery to applying for a role — was streamlined and built mobile-first.

Development

We built the site on WordPress using a custom framework designed for performance and scalability. Structured content types were created for nurseries, jobs, and editorial content, all tied into an administration experience built for clarity and speed. We developed a postcode-based nursery finder, integrated a job listing system with filtering and external application links, and ensured full responsiveness across all devices.

SEO & Performance

Each nursery page includes optimised metadata, structured local content, and schema markup to support visibility in search. The site architecture was designed around scalable local SEO, while performance enhancements including caching, lazy loading, and image optimisation keep load times consistently low.

What We Delivered

• Postcode-based nursery finder to help parents locate nearby nurseries quickly
• Dedicated nursery pages with maps, photographs, opening hours, and localised content
• Careers section featuring job filters, categories, and external application links
• Mobile-first responsive design across all templates and device sizes
• Custom content types for nurseries, vacancies, and core editorial pages
• Scalable SEO architecture for local discovery and organic performance
• Flexible CMS enabling Grandir's team to manage and update content independently

The Outcome

Since launch, the website has continued to grow and evolve alongside Grandir's expanding network. Local visibility has improved across hundreds of locations, and the website now plays a central role in supporting both parent enquiries and staff recruitment.

The flexible content structure and custom CMS allow Grandir's team to manage their site efficiently without compromising design or search performance. Ongoing support and development from 1WL ensures the platform continues to adapt to business goals, technical changes, and evolving user needs.

We provide fully managed WordPress hosting, monitoring, and support for the site, along with ongoing development to improve functionality, performance, and SEO.

Client Testimonial

“It’s been great working with Andy and Tim at 1WL Agency. They’re always quick to respond, easy to talk to, and genuinely helpful. Whether it’s coming up with new ideas or finding ways to improve how tools work, they’re always willing to get stuck in and find a solution.

They’ve made the whole process feel really straightforward, and it’s been a pleasure having them on board. No problem is ever too small or too complex — they always tackle everything with a positive, can-do attitude.

It genuinely feels like they’re part of our team, not just an external agency. I can’t recommend them highly enough.”
– Megan Ginsberg, Grandir UK

Project Summary

Item	Detail
Client	Grandir UK
Sector	Early Years Education / Childcare
Platform	WordPress
Key Services	WordPress Development, Local SEO, Managed Hosting, Ongoing Support