The importance of WordPress maintenance is often only considered as an afterthought, once a site...
Andy Swindell
Co-founder and Director, One Wavelength Ltd
Andy Swindell has been working in the web industry since 2003, bringing together technical understanding and commercial instinct in equal measure. As co-founder and Director of One Wavelength Ltd, he leads client services, project planning and strategy across the agency’s full portfolio.
Over two decades Andy has delivered digital projects for some of the world’s most recognised brands, including Weetabix, Fujitsu, Toshiba and Intel. He has led multinational, multilingual website projects for major airports including Cardiff, Belfast International and London Luton, and overseen complex ERP integrations with systems including Microsoft Dynamics and SAP.
At 1WL, Andy’s role spans the breadth of every client engagement — from initial discovery and strategic planning through to delivery, content configuration and long-term relationship management. Clients rely on him to cut through the noise, understand problems from their side of the table, and propose solutions that balance usability, ROI and long-term sustainability.
His background in sales and client services gives him a perspective that goes beyond the technical — he thinks in terms of outcomes, not just deliverables.
Andy is known for his straight-talking approach, his eye for detail, and his old-school values: do what you say, when you say it.
Outside of 1WL, Andy is the founder of PluginFind – an independent WordPress plugin directory built to make finding and evaluating plugins faster and more reliable.
Testimonials vs Reviews in 2026: Why You Need Both in the AI Era
As any marketing-savvy business owner will tell you, your website is the hub of your marketing...
How Often to Update WordPress
When you've just launched a brand new WordPress website, what's the most important thing to...
Why WordPress Websites Fail: Common Causes and How to Avoid Them
Understanding why WordPress websites fail usually requires us to look past WordPress itself. The...
AI Ethics and Compliance in Business: How Companies Can Use AI Responsibly
Artificial intelligence has become part of everyday business operations, from analysing financial...
AI Cybersecurity for Small Businesses: Protecting Data and Preventing Cyber Threats
In today’s digital-first world, AI cybersecurity for small businesses is no longer a...
AI Customer Support Automation: Enhancing Levels of Customer Service
Customer support is a crucial aspect of any business, yet managing inquiries, resolving issues,...
AI Social Media Marketing: Automating Content Creation and Engagement
AI social media marketing is transforming how businesses create content, manage posting schedules,...
WordPress Use Cases: Blogging, E-commerce and Content Management
WordPress started out as just a blogging tool. Today it’s the largest content platform in the...
Improve WordPress SEO Speed and Security – Complete Guide
Editor's Note: Originally published in 2025, this guide has been fully updated for 2026 to cover...
Grandir UK – Enterprise WordPress Development for a National Childcare Provider
Client Overview Grandir UK is a leading provider of early years education, delivering high-quality...
How AI Data Analysis for Small Businesses Drives Better Decisions
AI data analysis for small business is helping owners turn raw information into smarter decisions...
AI for Small Business Finance: 7 Proven Software Tools
Ever wondered how you can use AI for Small Business Finance improvements? Here are 7 software...
AI Website Personalisation for 24/7 Customer Engagement
With AI-driven personalisation, brands can craft dynamic journeys that speak directly to each...
8 Smart AI Email Marketing Tools for Better Conversions
By automating time-consuming tasks like segmentation, content creation, and send-time...
7 AI Chatbots for Customer Service That Fix Slow Replies
Here we explore how AI chatbots for customer service work, what benefits they offer, the seven top...
WordPress Customisation Tools: Handy Plugins, Themes & Techniques
Automate Admin Tasks with AI: Transform Your Small Business
Automate admin tasks with AI to save time, reduce business costs, and improve small business...
Definitive Guide: WordPress Website Design Best Practices and Trends
At a time when attention spans are measured in seconds and search engines prioritise speed,...
Beginners Guide: WordPress Website Design Basics
This is the third in a series of blog posts created to help complete beginners to WordPress, understand its features, functionality, flexibility and foibles.
WordPress Website Design Basics aims to give newcomers a top-down overview of the considerations involved when designing and building your website in WordPress.
Why Choose WordPress in 2025 for Your Website?
WordPress is renowned for its flexibility, affordability, and a thriving open-source ecosystem,...
Ultimate Introduction to WordPress Website Design
This is the first in a series of educational WordPress blog posts written to help complete...
Optimise Websites using Google Lighthouse – A complete guide for beginners
There's a reason you decided on a new website... You've a product to sell, a business to grow;...
A decade in the making… 1WL from 2011 to 2021
A true milestone that we are delighted to have reached (almost), 1WL (or One Wavelength Ltd as we...
The PATTA Group – Multi-Language WordPress Development
Client Overview The PATTA Group is one of the world's largest manufacturers of screws, rivets,...
LABC — Bespoke Data Integration System for the Competent Persons Scheme
Client Overview Local Authority Building Control (LABC) is the professional body supporting...
The Gifted Food Co – Bespoke E-Commerce WordPress Development
Client Overview The Gifted Food Co is a retail concept built around a range of personalised gift...
Astute Electronics – WordPress Support, Maintenance & Development
Client Overview Astute Electronics is a UK-based global distributor of electronic components,...
Sydney Mitchell Solicitors – Website Support, Security & Maintenance
Client Overview Sydney Mitchell is a well-established law firm based in the West Midlands, with...
Drax Executive – WordPress Web Design for a Leadership Recruitment Firm
Client Overview Drax Executive is a London-based specialist recruitment firm operating at board...
Williams TMC – Branding & WordPress Web Design for a Start-Up
Client Overview Williams Talent Management Consulting (WTMC) came to us at the start of their...
Bloomice & Signocom — Branding & WordPress Web Design for Two Complementary Brands
Client Overview Bloomice is an innovative design house and manufacturer of communication...
Tristan Specialist Doors – Branding, WordPress Design & Long-Term Support
Client Overview Tristan Specialist Doors (TSD) are a specialist manufacturer and supplier of...
British Loose Leaf — WordPress Web Design & Redevelopment
Client Overview British Loose Leaf (BLL) are manufacturers of bespoke stationery products —...
















