If you're a UK citizen or a UK organisation and your website uses a .eu domain name, there’s a nasty surprise on the horizon that you need to be aware of...
Brexit is set to blow away your .eu domain name, with varying degrees of disruption for your site and your business.
Today we're looking at who the Brexit .eu domain name changes affect, and what your options are for dealing with it.
When Britain leaves the EU, ‘UK-only’ entities will become ineligible to run a .eu website.
The timing of this depends on whether a last-minute deal is struck, a Brexit postponement agreed, or an immediate Brexit ensues. Assuming the worst, we will leave the EU on 29th March 2019 and the following will take effect immediately…
You have from NOW until 30th May 2019 to make your arrangements and minimise disruption.
During this 2-month period you will be able to:
If you don’t take any of the above measures to retain your .eu domain name, it will be WITHDRAWN on 30th May 2019. That means your domain name will stop working immediately.
To be clear, this does not mean the domain name becomes available to others. It still remains assigned to you in the .eu registry database, so you will be able to update your information to meet the new regulations, so the name can resume.
The final deadline in the lifespan of your .eu domain name, is 30th March 2020. If you have not taken action to retain it, your domain name will be REVOKED on that date. That means your registration is removed and it becomes available for sale.
If you have a .eu domain name registered to the UK (GB/GI), here are your options.
If you have a family member or trusted friend with EU nationality and postal address, you can transfer the registration to their name and address to meet the criteria.
Obviously if your business has an office registered in the EU, you can update the domain registration details to that. Then everything continues as normal.
If the option above isn't possible, or the need to retain your .eu domain name isn’t so important, you should make immediate plans to switch to a different domain name like a .com or .co.uk.
You need to do this ASAP though, because your website has been indexed for the .eu domain name, and it takes time for Google and Bing to update all the pages they have indexed, to your new domain name.
If you decide to change your domain name, we recommend you do it NOW!
Set up '301 Redirects' that inform Google about a permanent change in your website address. Give Google as much time as possible to update your listings.
If you're already planning to set up a business in the EU, this news may well speed up that process. If that isn't you, there is still another option.
You may or may not know, but the Republic of Estonia has heavily invested in its technology sector, and it recently opened its virtual borders so anyone in the world, regardless of nationality or global location, can apply to become an ‘e-Resident’.
E-Residency is a government issued digital identity that provides you with access to Estonia’s e-services and business environment. It enables you to start up an EU based business with a fixed address in Estonia, and run it from anywhere in the world.
There's a 3 part set-up process which involves:
While there isn't a perfect solution (aside of staying in the EU with business as usual), we hope this helps explain the options in simple terms, so you can make an informed choice about what to do.
Knowing that there is an option available, where you can keep your .eu domain name even if you are 'UK only',will offer a viable solution where the alternative options stand to be more disruptive or damaging to your business or brand.
Time is running out though, so think now and act AS SOON AS POSSIBLE!
If you're affected and would like some help to work out the best option, feel free to get in touch. We're here to help.