Branding & Website Launch Williams TMC

10th January 2019 by Andy

The Requirement

Williams Talent Management Consulting came to us as a start up business.

Being a people person, Carl Williams excels at helping large companies train their workforce via the UK's Apprenticeship Levy scheme.

He came to us with a prototype logo design and website that he'd begun working on. They demonstrated a clear design style which we reviewed, and proposed ways to refine a few finer details.

To be considered a success, the website needed to exude Carl's dynamism and professionalism, for coaching and nurturing talented people.

The Approach

After several discussions and meetings we chose a plan that would work best for Williams TMC and their business needs at the time. Not many start-ups can afford expensive websites, nor should they invest any more money in one than they need to, so we put together cost effective plan to deliver on that.

All websites, regardless of size and budget it had to work on all device sizes. We proposed (as we do for a lot of small businesses) to base the website on WordPress, with a customised template design. In our opinion, it is without doubt, the best route for any small business.

The Work

We began with tweaking the branding. Several design variants were presented and a final version chosen. Then it was on with the website. Based on our discussions, we planned the website based on 2 single, long scroller-pages, each focused on a key service.

The homepage was designed first and focused on the apprenticeship levy funding. The other focused on their training services. Free to use stock imagery was sourced for both pages to keep costs down, and the abundance of content provided to us was condensed and honed to deliver concise, deliberate messaging with an emphasis on clear communication.

The Result

We are pleased as punch with how the WTMC website came out. It's a fantastic site for a startup business and carries through the energy that is synonymous with WTMC's coaching and training attitude. We're very proud of the work that went into both brand and website, and we continue to host and support WTMC going forwards.